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3. The market

3.1 Size and expected growth of the market, analysis of market by segments.Identification of target segments

The project is aimed at families and family homes in Bulgaria. In Bulgaria, 95% of the family are known to have their own homes, which can be used to guarantee for loans. In Bulgaria we have over 1.5 million family are in cities (more information on the National Statistics 2011). Data from each expert study family pay between US$100 and US$200 monthly for electricity. This means that the total turnover of pay for electricity from Bulgaria in the family are more than US$2,000,000,000 / year.

Customers (existing & potential) - who they are, how they buy, why they buy

Type

%

Money/yearly (Mil. US$)
Lighting

10

200

Heating

30

600

Hot water

30

600

Cooking

24

480

Electronics

6

120

All

100

2000

Under the following expert study we percentage of that turnover for the electric energy sections.

This information enables us to evaluate the market. For example, if you run the lighting we can use 200 million USD year. If you have only 10% of the market, then we will have 20 million turnover per year. Is it worth it?

 3.2 Competitors – who they are, ownership, size, market share, likely response to the challenge

In using solar energy for domestic uses virtually no competition. Thus to meet the need for electricity in Bulgaria is not widespread. By extending the customers is possible pressure from monopoly to supply electricity. As we calculated energy companies could deprive more than 2,000,000,000 U.S. dollars annually. This will not happen within the next year!

3.3 Customers (existing & potential) – who they are, how they buy, why they buy

In Bulgaria we have over 1.5 million family are in cities (more information on the National Statistics 2011).

The average price of a solar system planned corresponding home is about $ 7.000. Usually this amount family is borrowing. In Bulgaria we have an option for simplified, practical interest loans for solar installations. Families are happy to buy sunny systems because:

1. In Bulgaria, named over 270 sunny days a year and the solar system will works..

2. Electricity prices constantly rising and are close to unbearable levels.

3. Bulgarians like to see first, to become familiar with a technique and then buy.

3.4 Distribution channels

That’s why we want to build the first demonstration room equipped with basic types of solar systems.

3.5 Common information

Supply systems – planning to find a suitable manufacturer in Europe because of existing tax breaks. Gradually, we plan to begin production of mechanical and electronic elements.

 

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